Why is the number of followers not so important anymore?

With the growing popularity of video content, social media platforms like Instagram and Facebook have a feature called "Reels" that allows users to create short, engaging videos.

These videos can be used for promoting your product or service to a ☝️ wider audience beyond just your followers.

Why it is important for business promotion?

First and foremost, Reels is an excellent way to reach a broader audience organically. Unlike other forms of advertising on social media, Reels is a free method to show your product to more people than the number of your followers. This is because Instagram and Facebook prioritize Reels content in their algorithms and display it to a wider audience. This means that even if you have a small following, your Reels can reach a significant ☝️number of people.

According to a study by Hootsuite, Instagram Reels can generate up to 18 times more engagement than other types of content on the platform. Additionally, another report by Later revealed that 60% of Instagram users said they discovered new products through the platform. This means that Reels has the potential to not only increase your reach but also drive sales and revenue for your business.

Furthermore, Reels is a great way to showcase your product in a creative and engaging manner. With the use of features like music, filters, and effects, you can make your product stand out and capture the attention of potential customers. This is especially important in today's fast-paced world, where people are bombarded with countless ads and content every day.

To sum it up, Reels is a powerful tool for promoting your product or service on Instagram and Facebook. Its potential for organic reach, high engagement rates, and creative presentation makes it a must-have in your social media marketing strategy. So if you haven't already, it's time to start creating Reels and watch your business grow!